Pros and Cons

• Automates video editing, saving significant time.
• Quickly create clips for various platforms: YouTube, Instagram, TikTok, Facebook, and LinkedIn.
• Provides detailed analytics and reports on clip performance across different platforms.
• It respects content rights by emphasizing using only public videos via links and royalty-free content.
• The user interface is intuitive and user-friendly.
• Supports over 10 languages.

• An Internet connection is required to use the tool.
• Lacks advanced editing features for more complex video editing.
• No dedicated mobile application.
• Relatively expensive.

What is GetMunch?

Based in Tel Aviv, Israel, Munch was founded in 2021 by CEO Oren Kandel and Peter Naftaliev. It's an AI-driven platform that transforms long-form videos into engaging short clips optimized for social media platforms like TikTok, Instagram, and YouTube Shorts.

Munch uses advanced AI technologies, including GPT (Generative Pre-trained Transformer), NLP (Natural Language Processing), and OCR (Optical Character Recognition), to analyze video content. These tools enable Munch to understand the context, extract relevant information, and assess the sentiment within videos to create engaging short clips.

Here's the process:

1. Content Analysis: The AI examines the video's audio and visual elements to understand context and identify engaging moments.
2. Segment Extraction: It selects segments that can stand alone as short clips.
3. Caption Generation: It transcribes speech and generates accurate captions for more accessibility and engagement.
4. Keyword Suggestion: It suggests relevant keywords to improve discoverability on social media platforms.

By automating these tasks, Munch streamlines the content creation process so creators can efficiently repurpose existing videos and extend their reach across various platforms!

Who is GetMunch Best For?

By automating video editing and optimization, Munch caters to people who want to boost their content strategy and audience engagement. It's best for the following types of people:

• Content Creators can use Munch to repurpose their long-form videos into engaging short clips for TikTok, Instagram, and YouTube Shorts.
• Businesses can use Munch to quickly create high-quality promotional videos without extensive editing skills.
• Social Media Managers can use Munch to streamline content repurposing and editing for engaging posts across various platforms.
• Educators and Trainers producing instructional videos can use Munch to create concise summaries or engaging clips from longer lectures or tutorials.
• Marketers can use Munch to create marketing materials and advertisements efficiently to boost their online presence without needing a dedicated video editing team.
• Media Agencies can use Munch for bulk video production for various clients.

GetMunch Key Features

GetMunch offers a range of key features to streamline your video editing process:

• AI-Powered Editing: GetMunch uses advanced AI algorithms to automate the video editing process. This makes it significantly easier to create engaging videos without extensive editing skills.
• Content Segmentation: GetMunch analyzes long-form videos and automatically segments them into shorter clips. It automatically optimizes videos for social media platforms like Instagram, TikTok, and YouTube.
• Keyword and Competition Analysis: GetMunch assesses content based on keywords and analyzes competition on platforms like YouTube. This helps create videos that align with trending topics and viewer interests.
• Subtitles and Captions: The tool automatically generates subtitles and captions for more accessibility and engagement for viewers. You can also choose the subtitle's style to match your content.
• Customization Options: The platform offers various editing styles and soundtracks to create videos that are tailored to your brand or personal style. You can even create a personalized brand kit!
• User-Friendly Interface: Thanks to its ease of use, GetMunch is accessible to both beginners and experienced editors.
• Multiple Export Options: Export clips directly to social media, download them, or share them with your colleagues.

How to Use GetMunch

Here's how I used GetMunch to automatically turn a 6-minute video into a 40-second clip:

1. Create an Account
2. Start a New Project
3. Choose Your Platform
4. Upload a Source
5. Choose a Subtitle Style
6. Add the Final Touches
7. Upgrade to Pro
8. Process Clips
9. Edit Clips
10. Export

Step 1: Create an Account

I started by going to getmunch.com and selecting “Get Started Now.”

Step 2: Start a New Project

After creating an account, GetMunch took me to my projects! I was impressed by how clean the entire interface was.

To start a new project, I hit the “+” icon.

Step 3: Choose Your Platform

Next, GetMunch asked me which platform my video would be for. You can choose up to two platforms per project, but I just went with TikTok.

You can change the aspect ratio by selecting “Change” (this will only apply if the source video is wider than your selection).

If you don't want to create clips and keep horizontal videos, turn on the toggle.

Once I was happy with my settings, I hit “Next.”

Step 4: Upload a Source

GetMunch asked me to upload a source. I had two options:

• Insert a link to a public YouTube video
• Upload a file up to 4 GB no more than 4 hours long

I inserted a YouTube video link and hit “Next.”

Step 5: Choose a Subtitle Style

From there, GetMunch asked me to choose which subtitle style I liked the best.

There was a variety to choose from, each styled to suit different tones and audiences. Some were bold and attention-grabbing, perfect for TikTok or Instagram Reels, while others were clean and professional, more suitable for LinkedIn or YouTube Shorts.

I made my selection and hit “Next.”

Step 6: Add the Final Touches

Last but not least, I added some final details to my video. This included:

• Giving a name to my project
• Describing my source video
• Choosing my clip length
• Adding background music
• Removing silences
• Giving GetMunch keywords to focus on (optional)

I let GetMunch choose the clip length and automatically add background music.

To start generating my video, I selected “Munch It!”

Step 7: Upgrade to Pro

Before generating, you'll have to upgrade your account. Select “See All Plans.”

GetMunch offered me a single Pro plan you can upgrade to and pay either monthly or annually. I chose the monthly plan and hit “Upgrade.”

Step 8: Process Clips

After making my payment, GetMunch immediately began processing my clips!

A few minutes later, I had keyword insights and ten clips each with their own coherence score. I could preview each clip by selecting the video thumbnail.

Here's how one of my clips generated with GetMunch came out:

Effective Social Media Video Strategies

Overall, I was really impressed with how well this clip came out. The AI did a fantastic job of picking the most engaging moments that made sense with each other! It even generated a caption for my post with relevant hashtags.

The final result felt professional and eye-catching. However, my biggest concern was the lack of a hook at the beginning of the video. On short-form video content platforms like TikTok, a hook is essential for grabbing people's attention from the start and keeping them engaged.

Step 9: Edit Clips

Luckily, GetMunch comes with built-in editing tools.

To access these, go to the clip you want to edit and hit the “Edit” button.

Selecting “Edit” opened the Editor where I could do the following:

• Edit the subtitles and subtitle style
• Apply a new template
• Add background music
• Generate and add B-Roll clips
• Remove silences
• Edit the caption and hashtags
• Crop
• Add a branded introduction, logo, and CTA
• Change the aspect ratio

All of these tools are easily accessible and very intuitive

The timeline on the bottom allowed me to easily trim, extend, and rearrange my clips.

Step 10: Export

Once I was happy with my video, I selected “Export” at the top right. I could share the video directly on my chosen platform, download it to my device, or share it with a colleague. I could even add it to the Publish Manager to schedule it for a later post. These options made it incredibly convenient to get my content where it needed to be without any hassle.

Overall, GetMunch made creating and editing social media-ready videos incredibly easy and efficient. Its intuitive interface, smart AI tools, and built-in Editor really streamlined the entire process, saving me hours of time!